From humble beginnings in a jewellery shop in Copenhagen to a global brand, Pandora has made an incredible journey.

That journey has been possible by maintaining a focus on designing and crafting high-quality charms, bracelets, rings, earrings, necklaces and pendants. Women all over the world have discovered and embraced their full universe of jewellery as a source of inspiration for their creative self-expression and use it to style themselves in multiple ways. The collections feature combinations of design styles and the following high-quality metals: sterling silver, oxidised sterling silver, Pandora Rose (a 14k rose gold-plated unique metal blend), Pandora Shine (18k gold-plated sterling) and 14k gold.

Every charm has a meaning. Whether it is to celebrate a colour or pattern, or to pay homage to a country, event, landmark or even person, each charm tells your personal story because you choose it. Charms can be worn on bracelets, necklaces and earrings to tell your story and match your style – no matter what time of day, or night, it is. The charms can be added or removed as often as wanted to keep the style fresh and to fit your mood.

Each hand-finished piece of Pandora jewellery is nurtured with love, care and attention to detail.

An average piece of jewellery can pass through 30 pairs of hands during the different steps of the crafting process. This means that no two pieces are exactly the same. The process is lengthy and painstaking – a true labour of love – and it requires precision. At the end of the process, each hand-finished piece of jewellery goes through a vigorous quality control process to ensure that it lives up to the impressive standards that define Pandora.